For Roofing Contractors + Owner-Operators

Roofing Contractor Marketing
Built for Storm Spikes + Full-Replace Pipelines.

Storm-damage routing, insurance-claim qualification, and full-replacement pipelines. The AI SMS qualifier triages emergencies in 60 seconds, filters cash buyers from claim filers, and books your estimator inside 24-72 hours. Built for owner-operators in NH, MA, ME, VT — where nor'easters, ice dams, and 20-year-old roofs are the demand drivers.

Apply for the Founding Offer See What's Included
6Booked estimates guaranteed in 30 days
60sSMS triage · 24/7 storm spike capacity
$997/moFounding offer · 30-day guarantee

§ Calibrated for storm spikes and full-replacement demand

Niche · Asphalt · Metal · Slate · Synthetic Storm Routing · Hail · Wind · Ice Dam · Nor'easter Insurance Built-In · Deductible · Adjuster · Claim Status Full-Replace Filter · System Age · Decking · Underlayment Spike Capacity · 50+ Leads in One Hour HQ · Hudson, NH Founding Offer · $997/mo Stack · Yours, Not White-Labeled

§ 01 — What a roofing contractor marketing agency actually does

Three jobs, calibrated for roofing demand.
Storm capture. Insurance triage. Booked estimates.

Roofing demand is asymmetric — 50 leads in one hour after a storm, then a quiet Tuesday. The system is built for the spikes, not the average week. That's where most roofing marketing agencies fall apart.

01

Paid Ads That Capture Storm Spikes + Year-Round Replacements

Storm-tuned creative ready to launch within hours of a weather event — and year-round campaigns targeting homeowners with 18+ year-old roofs, recent leaks, or pre-listing inspections. Geo-fenced to your service area. AI-generated drone-style and before/after creative tested in week one.

02

AI SMS Qualifier — Triage in 60 Seconds, Spike-Proof

50 leads come in at 8pm after a hailstorm. Each one gets a 60-second SMS — at the same time. The AI triages by severity (visible damage, active leak, interior water), separates insurance claims from cash buyers, confirms system age, and prioritizes emergencies. Most agencies' lead-notification model collapses under this volume. Ours doesn't.

03

Booked Estimates — 24 to 72 Hours, Pre-Triaged

Qualified leads hit your estimator's calendar with damage type, claim status, and system age already documented. The homeowner shows up knowing the next steps — adjuster timing, deductible, scope of work. You estimate, not interview. Integrates with whatever you already use to dispatch — JobNimbus, AccuLynx, Roofr, GHL, or your own scheduler.

§ 02 — Why this beats every "roofing marketing company"

Three things separate us
from the storm-chaser agencies pitching every contractor right now.

Most "roofing marketing agencies" are storm-chasers themselves — they generate volume, not quality, and they don't care if your reputation gets dragged with them. Three things split us off.

A

Operational Empathy (Local Roofers, Not Volume Mills)

The founder, Eury, worked inside home-services lead departments — including roofing accounts. He's seen the difference between a local roofer running 4 trucks and a fly-by-night out-of-state outfit chasing storms. The qualifier asks honest questions, doesn't oversell damage, and routes leads in a way that protects your reputation, not just your install count.

B

60-Second Speed-to-Lead, Spike-Proof

After a storm, every roofing company in the region is sending the same lead-notification email at the same time. The first contractor to actually text the homeowner wins. We respond in 60 seconds, every time, even when 50 leads come in at once. That's the install you don't have to fight a storm-chaser for.

C

AI Creative for Storm Cycles + Year-Round Demand

Storm hits Tuesday at 3pm. By 6pm, our creative library has a hail-specific variant ready to push — drone footage, before/after, "is your roof safe?" hooks. Year-round creative targets system-age replacements, ice-dam repair, and pre-listing inspections. Faster turn, lower cost-per-test, higher install volume per ad dollar.

§ 03 — One offer. One price. Built for spike capacity.

The Founding Offer:
$997/mo with 6 booked estimates guaranteed in 30 days

Most roofing marketing agencies sell volume — 200 leads, 5 closed roofs, the rest junk. We sell qualified estimates. One number. Month-to-month. 6 booked estimates in 30 days or month two is free. Capped at the first 3–5 founding clients.

01

The Roofing Pilot — $997/mo

Month-to-month. 6 booked estimates guaranteed in 30 days. Cancel anytime — your account, your data, your phone number. Spike-proof during storm events.

What's included

  • Meta + Google ad campaigns with storm-tuned + year-round creative
  • Storm-event creative deployment within hours of a weather trigger
  • Pixel + conversion tracking installed
  • AI SMS qualifier with damage-severity, insurance-claim, and system-age triage
  • Insurance claim vs cash buyer routing
  • 60-second response, 24/7 — including 50-lead storm spikes
  • Calendar booking integrated with JobNimbus, AccuLynx, Roofr, GHL, or your own dispatcher
  • Reporting dashboard — leads, qualified, estimates booked, closed roofs
  • 30-day estimate guarantee (6 booked estimates)

What's not included

  • Heavy commercial / industrial flat roof
  • New-construction roofing (existing-home replacement and repair only)
  • "Lead aggregator" fly-by-night junk leads
  • Insurance-fraud or oversell-damage tactics
  • Anything you can't measure in booked estimates or closed roofs
Apply for the Founding Offer

Under 5 minutes. We respond within 24 hours — and we tell you straight if your service area can't support 6 estimates per month.

§ 04 — Where we work

Headquartered in Hudson, NH.
Roofers across New England.

Concentrated coverage across southern New Hampshire and northern Massachusetts where the founder runs cold-outreach to roofing contractors directly. Remote onboarding available for established roofers in adjacent metros.

New Hampshire

Hudson · Nashua · Manchester · Concord · Portsmouth · Salem · Derry · Merrimack · Bedford · Londonderry · Hooksett · Goffstown · Pelham · Windham · Litchfield · Amherst · Milford · Hollis · Brookline

Massachusetts

Lowell · Lawrence · Haverhill · Andover · North Andover · Tewksbury · Methuen · Chelmsford · Billerica · Wilmington · Burlington · Woburn · Lexington · Acton · Westford · Dracut

Maine + Vermont

Active outreach to roofing owner-operators across southern Maine and southern Vermont. Reach out to confirm fit — we tell you straight if your storm exposure or service area can support the estimate guarantee.

§ 05 — Case studies

No fake testimonials.
The first 3–5 founding roofers become the first published case studies.

No stock screenshots of "$180K in roofs from one storm." No AI-generated quotes. The founding offer exists specifically to produce real, documented case studies — every booked estimate, every closed roof, every storm-spike performance number tracked and published with the owner's permission. If you want to be one of the first roofers on this page, the application form is below.

Apply for the Founding Offer

§ 06 — Frequently asked questions

The questions every roofing owner asks
before they sign with a marketing agency.

What does a roofing contractor marketing agency do?

We run paid ads (Meta + Google) targeting homeowners with aging roofs or recent storm exposure. Every form fill triggers an AI SMS qualifier inside 60 seconds that checks for storm damage, system age, decking condition, and insurance-claim status. Qualified leads get booked into your estimator's calendar within 24-72 hours. You stop chasing storm spikes and start closing replacements.

Hailstorm hits at 8pm. How does the system handle the spike?

The AI SMS responds in 60 seconds — no matter how many leads come in at once. While your phone is ringing off the hook, every form fill gets a real conversation, gets triaged for severity (visible damage / leaks / interior water), and gets booked. Most agencies' "lead notification email" model can't handle a 50-lead spike at 8pm. We can.

How does the AI qualify insurance-claim leads vs cash buyers?

It asks directly: "Are you working with your insurance company on this, or is it a cash project?" Insurance claim leads get routed with claim-status questions (have you filed, has an adjuster come out, what's your deductible). Cash leads skip the insurance flow and go straight to scope + timeline. Different paths, same speed-to-lead.

Full-replace vs patch — does the AI sort that?

Yes. Roof age, leak history, and visible damage drive the routing. "Roof is 22 years old, three leaks last winter" = full-replace candidate. "One missing shingle from last week's wind" = repair quote. You decide which leads your estimator chases versus which get a phone-quote first.

Average roofing ticket is $8K-$25K. Does $997/mo math work?

Six booked appointments in 30 days at the guarantee number — even at a 30% close rate — produces 2 closed roofs in 30 days. At an average $14K ticket, that's $28K in pipeline for $997. The math gets uglier the more roofs you sell.

Do you handle commercial flat roof, or just residential?

Residential pitched roof is the core. Light-commercial flat roof (small offices, retail) is case-by-case — different qualification flow, different sales cycle. Heavy commercial / industrial / new construction is outside the founding offer.

What about storm-chaser ethics? Are these "fly-by-night" leads?

No. We market for established local roofing companies that actually live in their service area. The AI doesn't oversell storm damage or push insurance-fraud language. Qualification is honest: if a homeowner's roof isn't damaged and their system is 8 years old, the AI tells them straight that they probably don't need a full replace yet. We're not in the volume-junk-lead business.

We work in regions without hail. Does the system still work?

Yes. New England gets nor'easters, ice dams, wind damage — different storm profile than Texas hail, but the same lead behavior. We also drive year-round full-replacement leads via system-age targeting (homeowners with roofs 18+ years old) and pre-listing inspections (homeowners selling within 6 months). The system isn't dependent on a single weather event.

Old roof, no storm damage — does the AI still book those?

Absolutely. The qualifier asks system age, leak history, and decking condition. A 22-year-old roof with no storm damage is a full-replace lead. Pre-listing roof inspections ("selling the house in 6 months, want a clean inspection report") are also high-converting leads we capture year-round.

§ 07 — Other trades we work with

Same system.
Calibrated to a different trade.

If you run an HVAC, remodeling, or window business — or you're shopping the broader home-improvement umbrella — start here.

Home Improvement Marketing

The umbrella overview — how the system runs across home improvement and HVAC, plus the founding offer details.

View overview →

HVAC Marketing

Install + service campaigns calibrated for HVAC contractors. Seasonal demand, install vs tune-up qualification.

View HVAC system →

Remodeling Marketing

Bath, kitchen, and full-home remodel lead-gen. Higher-ticket qualification, longer sales cycles, designer-driven creative.

View Remodeling system →

Window + Door Marketing

Replacement window and door lead-gen. Per-opening qualification, financing-ready prospects, energy-rebate triggers.

View Window system →

§ 08 — Apply

Don't lose another storm
to the contractor who texted first.

If a hailstorm hits and you're still hearing about it Wednesday morning when the leads have already been triaged by an out-of-state storm-chaser — you're losing roofs you should be installing. The fix is a 60-second SMS that fires the moment the form hits. Apply below — under 5 minutes, no sales pitch, we tell you straight if it's a fit.

Apply for the Founding Offer

Under 5 minutes. We respond within 24 hours.

§ 09 — Who's behind this

Built by two operators
based in Hudson, NH.

Eury Tavarez, Founder of Systema AI

Eury Tavarez — Founder

Worked inside home-services lead departments — including roofing. Saw the gap between local roofers running 4 trucks and out-of-state storm-chasers who burn through reputations. The AI SMS qualifier protects local roofers' reputations while capturing the demand that storm-chasers used to steal.

Eury on LinkedIn →
Valentina Pertuz, Brand & Creative at Systema AI

Valentina Pertuz — Brand & Creative

Owns the AI-creative layer. Storm-event creative gets pushed live within hours of a weather trigger — drone-style footage, before/after damage angles, year-round system-age replacement variants. Faster than any team booking shoots and editors.

Valentina on LinkedIn →