For HVAC Owner-Operators

HVAC Marketing Agency
Built to Book Installs — Not Just Service Calls.

Paid ads calibrated to HVAC demand cycles. An AI SMS qualifier that separates installs from service calls inside 60 seconds. Booked appointments hitting your dispatcher's calendar before the homeowner finishes texting the next company. Built for owner-operators in NH, MA, ME, VT.

12 Booked installs guaranteed in 30 days
60s SMS response · 24/7 · weekends + holidays
$997/mo Founding offer · 30-day guarantee

§ Built for HVAC, not "any business with a budget"

Niche · HVAC + Home Improvement Only Install Pipeline · 12 Booked in 30 Days Emergency Routing · 24/7 AC-Down + No-Heat Seasonal Calibration · Summer · Fall · Shoulder HQ · Hudson, NH Founding Offer · $997/mo Integrates · Service Titan, Housecall Pro, GHL, etc. Stack · Yours, Not White-Labeled

Three jobs, calibrated to HVAC.
Demand capture. Qualification. Booked installs.

HVAC marketing isn't generic lead-gen. The demand cycle, the qualification questions, and the urgency level are completely different from a kitchen remodel. We built the system around those differences.

01

Seasonal Ad Campaigns Built for HVAC Demand

AC install creative in May–August. Furnace replacement creative in September–December. Tune-up + system-health-audit creative in shoulder seasons when most HVAC marketing companies go quiet. We produce 5–10 video variants in week one using AI tools — so we kill bad creative on day three instead of waiting for a quarterly review.

02

AI SMS Qualifier — Install vs. Service in Real Time

Every form fill gets a 60-second SMS response, 24/7. The AI asks what a senior tech would ask: system age, make and model, when the issue started, recent service history. It scores the lead — installs get routed to your install schedule, service calls get routed to your dispatcher, emergencies get same-day slots. Junk leads get filtered before they hit your phone.

03

Booked Installs On Your Dispatch Calendar

Qualified install opportunities get booked directly into whatever dispatch tool you already run — Service Titan, Housecall Pro, GHL, Jobber, your own calendar — with confirmation texts and day-before reminders. The homeowner shows up knowing the price range, the system age has been confirmed, and the address has been verified. You sell the install, not the qualification.

Three things separate us
from every other agency pitching HVAC right now.

Most "HVAC marketing companies" are general agencies that bolted HVAC onto their service menu six months ago. They run the same playbook for HVAC, plumbing, dental, roofing, and gyms. We don't.

A

Operational Empathy (We've Sat Behind the Counter)

The founder, Eury, worked inside home-services lead departments — including HVAC accounts. He's watched dispatchers triage 47 leads an hour during heatwaves. He's seen install opportunities die because nobody followed up on Saturday afternoon. The qualification questions, the routing logic, the way the AI escalates emergencies — all of it is built around how an HVAC business actually runs, not a generic lead-gen template.

B

60-Second Speed-to-Lead, Especially After Hours

HVAC demand is asymmetric. AC dies at 9pm in July, furnace fails at 11pm in January. The first contractor to respond gets the install. Industry data: 50% of after-hours leads never get contacted at all. We close that gap with an AI SMS that fires in 60 seconds — every time, every hour, every weekend, every holiday.

C

AI Creative for Seasonal Variation

HVAC ads need to rotate constantly. AC install creative in summer, heat pump rebates in fall, furnace tune-up in October, "is your system 12+ years old" in spring. AI-generated video creative lets us produce more variants, faster, and at lower cost-per-test than any team booking shoots and editors. The result: ad spend that actually buys you booked installs instead of impressions.

The Founding Offer:
$997/mo with 12 booked installs guaranteed in 30 days

Most HVAC marketing companies sell you a $5K setup fee, a $3K/mo retainer, and a 12-month contract — then point at "industry conditions" when the leads don't show up. We do the opposite. One number. Month-to-month. Hit the install number or month two is free. Capped at the first 3–5 founding clients.

01

The HVAC Pilot — $997/mo

Month-to-month. 12 booked installs guaranteed in 30 days. Cancel anytime — your account, your data, your phone number. We integrate with whatever dispatch tool you already run.

What's included

  • Meta + Google ad campaigns calibrated to HVAC seasonal demand
  • 5–10 video creative variants produced in-house in week one
  • Pixel + conversion tracking installed
  • AI SMS qualifier with HVAC-specific qualification flow (system age, make/model, issue type, urgency)
  • Install vs. service vs. emergency routing logic
  • 60-second response, 24/7 — including after-hours emergencies
  • Calendar booking integrated with Service Titan, Housecall Pro, GHL, Jobber, or your own calendar
  • Reporting dashboard — ad spend, leads, qualified installs, booked, closed
  • 30-day install guarantee (12 booked installs, calibrated to your service-area saturation)

What's not included

  • Heavy commercial / industrial HVAC (residential and light-commercial only)
  • "Marketing strategy" decks or quarterly planning calls
  • Website redesigns (we wire into what you have)
  • Replacement of your existing dispatch software
  • Anything you can't measure in booked installs or service revenue
Apply for the Founding Offer

Under 5 minutes to apply. We respond within 24 hours — and we tell you straight if your service area can't support 12 installs/month.

Headquartered in Hudson, NH.
HVAC owner-operators across New England.

Heavy concentration in the southern New Hampshire corridor where the founder runs cold-outreach weekly to HVAC contractors directly. Remote onboarding available for owner-operators in adjacent metros.

New Hampshire

Hudson · Nashua · Manchester · Concord · Portsmouth · Salem · Derry · Merrimack · Bedford · Londonderry · Hooksett · Goffstown · Pelham · Windham · Litchfield · Amherst · Milford · Hollis · Brookline

Massachusetts

Lowell · Lawrence · Haverhill · Andover · North Andover · Tewksbury · Methuen · Chelmsford · Billerica · Wilmington · Burlington · Woburn · Lexington · Acton · Westford · Dracut

Maine + Vermont

Active cold-outreach across southern Maine and southern Vermont for HVAC owner-operators specifically. Reach out to confirm fit — we tell you straight if your service-area density can support the install guarantee.

No fake testimonials.
The first 3–5 founding HVAC clients become the first published case studies.

No stock screenshots of "$200K in installs in 30 days." No AI-generated quotes from "Mike at Mike's HVAC." The founding offer exists specifically to produce real, documented HVAC case studies — every booked install, every closed job, every dollar of pipeline tracked and published with the owner's permission. If you want to be one of the first three HVAC owners on this page, the application form is below.

Apply for the Founding Offer

The questions every HVAC owner asks
before they sign with a marketing agency.

What does an HVAC marketing agency actually do?

We run paid ads (Meta + Google) calibrated to HVAC demand cycles — AC install in summer, furnace replacement in fall, tune-up specials in shoulder seasons. Every form fill triggers an AI SMS qualifier inside 60 seconds, separates install opportunities from one-off service calls, and books qualified prospects directly into your dispatcher's calendar. You stop chasing leads and start closing installs.

How do you separate install opportunities from service calls?

The AI SMS qualifier asks the questions a senior tech would ask: how old is the system, what's the make and model, when did the issue start, has it been serviced recently. It scores the lead — "system is 18 years old and short-cycling" is an install candidate; "cap blew last week" is a service call. You decide which leads get booked direct versus which get routed to a dispatcher.

AC went down at 9pm in July. How does the AI handle that?

It responds in 60 seconds, 24/7. By the time the homeowner finishes texting the second contractor, you're already booked for first thing tomorrow. Emergency-flag triggers (no AC in heatwave, no heat in winter) get prioritized in the SMS flow with same-day or next-day slots offered first. Industry data: 50% of after-hours leads never get contacted by the company they originally called.

What about shoulder seasons when demand drops?

Shoulder seasons are where most HVAC marketing fails — and where the best installers print money. We calibrate ad spend toward early-replacement campaigns (system age 12+ years), tune-up + system-health audits, and pre-season install scheduling. The AI qualifier adjusts its qualification questions seasonally — spring runs different prompts than November.

How many booked installs do you guarantee in 30 days?

12 booked installs in 30 days at the founding-offer tier. Hit the number or your second month is free. The guarantee assumes a reasonable ad budget and existing service-area saturation — calibrated to your specific market on the discovery call. The $997/mo founding offer is capped at the first 3–5 clients.

Average HVAC install is $8K–$15K. Does $997/mo math actually work?

One install pays for the year. Twelve installs at the guarantee number pays for the agency 100x over — even on the lowest-margin systems. The reason most HVAC owners don't see the math is that they're comparing $997/mo to what their nephew charges for Facebook ads. Different product. Different output. Different outcome.

Do you handle commercial HVAC, or just residential?

Residential is the core. We work with light-commercial HVAC (small offices, restaurants, retail) on a case-by-case basis — the qualification flow is different and the sales cycle is longer, so it's a separate conversation. Heavy commercial / industrial is outside the founding offer.

What if my technicians don't text customers? Can the system still work?

Yes. The AI handles every text. Your techs only see the booked appointment in the dispatch calendar — same way they'd see a call from your front-desk person. Nothing changes for them. The only person whose life changes is whoever's currently answering the phone, missing 4 calls during lunch, and apologizing to homeowners on Monday morning.

How is this different from Service Titan, Hatch, or other HVAC software?

Service Titan and Hatch are good tools if you already have leads. They don't generate them. We generate the leads (paid ads), qualify them (AI SMS), and hand you booked appointments — the part that comes BEFORE Service Titan in your workflow. We integrate with whatever dispatch software you already run, so nothing has to be ripped out.

Same system.
Calibrated to a different trade.

If you run a remodeling, roofing, or window business — or if you're shopping for the broader home-improvement umbrella — start here.

Stop losing installs
to the contractor who answered first.

If your phone goes to voicemail at 6:30pm and homeowners are texting three contractors before bed — you're losing installs you already paid to advertise for. The fix is a 60-second SMS, every time, every hour. Apply below — under 5 minutes, no sales pitch, we tell you straight if your service area can support the guarantee.

Apply for the Founding Offer

Under 5 minutes. We respond within 24 hours.

Built by two operators
based in Hudson, NH.

Eury Tavarez, Founder of Systema AI

Eury Tavarez — Founder

Worked inside home-services lead departments — including HVAC accounts. Watched dispatchers triage 47 leads an hour during heatwaves. Saw install opportunities die because nobody followed up on Saturday afternoon. The AI SMS qualifier is everything he wished his old company had wired up.

Eury on LinkedIn →
Valentina Pertuz, Brand & Creative at Systema AI

Valentina Pertuz — Brand & Creative

Owns the AI-creative layer. Produces seasonal HVAC video variants (AC install summer, furnace fall, tune-up shoulder) using AI tooling — more iterations, faster, lower cost-per-test than any team hiring out shoots and editors.

Valentina on LinkedIn →