What does a home improvement marketing agency actually do?
We run paid ads (Meta + Google) targeting homeowners ready to spend on a kitchen, bath, roof, windows, or HVAC install. Every form fill triggers an AI SMS qualifier inside 60 seconds, holds a real conversation, and books qualified prospects straight into the owner's calendar. The owner stops chasing leads and starts closing them.
How is this different from a generic marketing agency?
Generic agencies sell strategy, branding, and impressions. We sell booked appointments. The founder, Eury Tavarez, worked inside home improvement lead departments — so the AI qualifier is built around what an actual qualified lead looks like, not a checklist a junior account manager wrote. We don't pitch e-commerce. We don't pitch SaaS. We don't pitch anyone with a budget. We pitch home improvement and HVAC owner-operators, period.
How does the 60-second AI SMS qualifier work?
When a homeowner submits your form, an AI agent texts them inside 60 seconds — 24/7, weekends included. It asks the qualifying questions you'd ask: project scope, address, decision-makers, timeline. It confirms details. It books the qualified ones directly into your calendar with a confirmation text and a reminder the day before. Junk leads, tire-kickers, and out-of-area requests get filtered out before they hit your phone.
What if the AI says something weird to my customer?
Every AI SMS qualifier is written in your tone, scoped to your trade, and tested before launch. You see every conversation in your CRM. If a lead pushes back or asks something off-script, the system flags it and hands the conversation to you instead of guessing. This is the part most "AAA agencies" skip — and the part that costs their clients real customers.
How many booked appointments do you guarantee?
Calibrated by your trade. Bath remodel: 8 in 30 days. HVAC install: 12. Roofing: 6. Windows: 8. Hit the number or your second month is free. The guarantee only applies to the $997/mo founding offer, capped at the first 3–5 clients.
What's the catch with $997/mo? Other agencies charge $5K+.
Case studies. We're capping the founding offer at 3–5 clients. You get full setup, ad management, the AI SMS qualifier, calendar booking, and a 30-day appointment guarantee — for the same price as one decent steakhouse dinner with the family. In return, when the numbers come in, we publish the results as a case study with your permission. After the 5th founding client, the price moves to the standard $1,997–$2,997/mo tier.
What if I don't have a CRM yet?
We wire the system into whatever you use — or set up a clean CRM during the first week. If you're starting from scratch, we set you up on a platform you own (not a white-label tool you can't leave). Your data, your phone number, your calendar, your account. When the relationship ends — for any reason — everything stays with you.
Do you only work with home improvement, or HVAC too?
Both. The system is built for home improvement (bath, kitchen, roofing, windows, siding, decks, remodeling) and HVAC contractors. Same playbook — paid ads + 60-second AI SMS + booked appointments — calibrated to each trade's qualification questions and average ticket size. We don't take e-commerce, SaaS, real estate, or "anyone with a budget" clients.
I'm in a small town outside Manchester or Nashua. Will the system still work?
Yes. The ad targeting and AI qualification work the same way whether your service area is Manchester proper or a 25-town radius around Hudson. The local pack handles "near me" searches via Google Business Profile — the booked-appointment system runs identically. Owners outside New England can also onboard remotely; reach out to confirm fit.
