For Home Improvement + HVAC Owners

Pre-Qualified Appointments, Booked Straight Into Your Calendar.

Systema AI runs paid ads, qualifies every lead with an AI SMS agent inside 60 seconds, and books the ones that are real onto your calendar. You stop chasing form fills and start closing jobs.

Apply for the Founding Offer See How It Works
Built by an operator who's worked inside home-improvement lead departments — not a generic AAA agency.
Live Inbound · Lead #4827 0:00
SourceMeta · Bath Remodel
Submitted0s ago
ProjectMaster bath, full gut
Zip03051 · Hudson NH
Hey, this is Eury from Systema Bath Co. Just reaching out about the inquiry we received on the bathroom remodel. Is now a good time to talk? 0:02
yeah now works 0:18
Awesome. A couple of questions — what exactly are you looking to have done in the bathroom remodel? 0:21
we want to renovate the whole thing — new tile, walk-in shower, double vanity, full gut 0:48
Okay, awesome. I have the address as 14 Pine St in Hudson and the name on file as Mike. Do you share the home with a spouse or significant other? 0:52
yes, this is my wife Sarah 1:14
Awesome. I do have 4pm on Wednesday open — does that work for both of you? 1:18
yes that works 1:32
Booked. You'll get a confirmation text now + a reminder Tuesday 9am. See you and Sarah Wed at 4pm. 1:35
Status Booked
Time to Book 1:35
Calendar Wed · 4:00 PM

One Connected System

Everything That Turns a Click Into a
Booked Job

Paid ads, AI SMS qualifier, calendar booking, and the analytics behind it — wired together so a homeowner who taps your ad at 8pm is talking to your AI inside 60 seconds and on your calendar before they go to bed.

Who We Are

The Team Behind Systema AI

Operational empathy is the moat. Most AI agencies have never sat on a contractor's sales floor. We have.

Eury Tavarez — Founder, Systema AI

Eury Tavarez

Founder & Lead Strategy

Eury spent years inside the lead departments of home-improvement companies — sitting next to sales reps, watching what actually happens to a form fill at 9pm on a Tuesday. He saw qualified leads die because nobody picked up in the first 5 minutes, and unqualified ones eat half a sales rep's morning. Systema AI is built around that one problem. Based in Hudson, NH.

Valentina Pertuz — Brand & Creative

Valentina Pertuz

Brand & Creative

Valentina runs the creative engine — ad creative, brand voice, and the visual systems that make Systema AI's campaigns look like they belong to a category leader, not a startup. 5+ years in digital marketing across positioning, conversion design, and AI-powered creative production.

§ The Stack — wired in by default

Paid Ads · Search + Social Creative · AI Video Generation SMS · 60-Second Auto-Response AI · Custom Conversational Agents CRM · Centralized Lead Pipeline Calendar · Direct Booking Automation · End-to-End Orchestration Reporting · Real-Time Dashboards

The Systema AI Method

Why this beats hiring a sales rep
— and beats every generic AAA agency.

Three things separate Systema AI from the AI-automation agencies that pitch every business with a budget. They're the only three things that actually move the needle for a home improvement or HVAC owner.

Operational Empathy

The founder spent years inside the lead departments of home-improvement companies. He knows what a real qualified lead looks like, what every minute of delay costs you, and what your sales reps actually say to a tire-kicker. Most AI agencies have never seen the inside of a contractor's sales floor. That gap shows up in their work — and yours.

60-Second Speed-to-Lead

Our AI SMS agent texts every form fill inside 60 seconds — 24/7, every weekend, every holiday. Industry average is 2+ hours, and roughly half of inbound leads never get contacted at all. Whoever calls first usually wins the job. We just make sure that's you.

AI-Creative Advantage

AI-generated video creative gives our campaigns more A/B variants, faster iteration, and lower cost-per-test than any team hiring out shoots and editors. That means we kill bad ads on day three instead of week six — and the ad spend you do run actually buys you appointments.

What's In the Founding Offer

Everything you need to book
8–12 qualified appointments in 30 days

One offer. One price. Built end-to-end inside your tools (your CRM, your calendar, your phone number) — not bolted onto a white-label platform you have to leave when the relationship ends.

01

Paid Ad Setup

Meta and Google campaigns built for home improvement and HVAC — geo-targeted to your service area, with creative produced in-house using AI video tools so we can A/B test 5–10 variants in week one.

  • Pixel + conversion tracking installed
  • 5–10 ad creative variants from day one
  • Daily budget pacing tuned to your close-rate
Discuss your project
02

AI SMS Qualifier

An AI agent fires inside 60 seconds of every form fill, qualifies the homeowner through a real text conversation, and only forwards leads that match your ICP (project type, timeline, budget, decision-maker).

  • 60-second response, 24/7 — including weekends
  • Qualification questions tuned to your trade
  • Hands warm leads to your inbox + calendar
Discuss your project
03

Calendar & Booking

Qualified leads get booked directly into your calendar with pre-confirmation reminders by SMS and email. You stop scheduling and start showing up to closed-loop appointments.

  • Pipeline + calendar wired end-to-end
  • SMS + email confirmations to reduce no-shows
  • Bookings flow straight into your phone
Discuss your project
04

Reporting & the Guarantee

Cost per appointment, show-rate, and close-rate reported weekly — no opaque dashboards. If we don't book the agreed appointment number in 30 days, the second month is free. That's the founding-offer guarantee.

  • Weekly numbers — no vanity metrics
  • 30-day appointment guarantee in writing
  • Month-to-month, no annual contracts
Discuss your project

The Transformation

Before vs After Systema AI

If your phone rings and goes to voicemail at 7pm, the lead you just paid for is calling your competitor at 7:01. Here's what flips when the system fires inside 60 seconds.

Before
  • Form fills sit in an inbox until tomorrow — half the homeowners never get a call back
  • Sales reps spend mornings dialing tire-kickers because nothing pre-qualifies the lead
  • Ad spend goes up, booked appointments don't move, no clear cost per appointment
  • Weekend leads die on the vine — the office is closed, the homeowner picks someone else
After
  • AI texts every form fill in 60 seconds — including 11pm on Saturday
  • Sales reps only see pre-qualified appointments with project type, timeline, and decision-maker confirmed
  • Cost per appointment, show-rate, and close-rate reported weekly — you know exactly what's working
  • Weekend leads get booked on the calendar before your office opens Monday

The Numbers That Matter

What's Actually Broken in
Contractor Lead Pipelines

These aren't our results — they're the industry baseline we built Systema AI to fix. Every number here is the cost of slow follow-up and unqualified leads inside home improvement and HVAC businesses.

60sec

Speed-to-Lead Window

After 5 minutes, conversion rate drops 8×. Most contractors take 2+ hours.

50%

Of Inbound Leads Never Get Called

Industry studies, home-services vertical. The form fills — nobody picks up the phone.

8×

Higher Conversion if You Call First

First contractor to reach the homeowner usually wins the job.

$0

Cost of a Lead You Don't Follow Up On

Except you already paid for it in ad spend or referral effort. That's the leak.

Our Process

From First Call to
First Booked Appointment

7 days from the kickoff call to the first qualified appointment on your calendar. Here's how it runs.

01

Audit Call

30 minutes. We look at your current lead flow, ad spend (if any), close-rate, and your ICP — bath remodel, HVAC install, roofing, kitchen, etc. We tell you straight whether the founding offer is a fit, or whether you'd waste money on it.

02

Setup Week

We wire your calendar, install conversion tracking, write your AI SMS qualifier in your tone (not a generic chatbot script), and produce 5–10 ad creative variants for week one.

03

Launch

Ads go live. The AI fires inside 60 seconds of every form fill. Qualified leads get booked into your calendar. You start seeing appointments on your phone the same week.

04

Optimize Weekly

Every week we kill the worst-performing ads, scale what's working, refine the AI's qualification questions based on what your sales team is actually closing, and report cost per appointment + close-rate. The system gets sharper every week.

Founding-Client Program

Real Case Studies,
Coming From Real Contractors

We're taking on a small group of founding clients — primary focus is home improvement and HVAC, with room for warm referrals from adjacent owner-led trades. Every booked appointment, every closed job, and every dollar of pipeline gets documented — and turned into the case studies that go here. No stock testimonials, no AI-generated quotes. When real owners go on the record, you'll see them.

Founding case studies in progress — apply to be the first one published.
30-day appointment guarantee, capped at the first 3–5 clients.

Work With Us

Founding Offer:
30-Day Appointment Guarantee

Only 3–5 founding-client slots total. Once those are filled, pricing moves to our standard engagement tier — apply below to see if you're a fit for the founding window.
Home improvement, HVAC, or an adjacent owner-led trade.

Apply for the Founding Offer

Under 5 minutes. We respond within 24 hours — and we tell you straight if it's not a fit.